What you’ll learn
The AI Digital Marketing course will help you develop practical skills for harnessing the power of AI in digital marketing.
You’ll learn what generative AI is and explore various generative AI tools specifically designed for marketing.
You’ll also learn best practices for prompt engineering, a critical skill for effectively using AI tools.
The course covers practical examples of using AI in SEO, content marketing, social media marketing, PPC marketing, email marketing, eCommerce marketing, and YouTube marketing.
Who is this сourse for?
This comprehensive course is for anyone aspiring to become an expert in using AI for Digital Marketing. It covers everything from the basics, such as generative AI tools, to more advanced topics, like creating content with ChatGPT and other LLM. By the end of this course, you’ll be equipped with the knowledge and skills to use AI effectively in your digital marketing campaigns.
Students who register are usually:
- SEOs who want to improve their AI skills.
- Website owners who want to learn how to use AI to improve their website and content.
- Marketing managers who want to understand how AI works.
- Individuals interested in starting a career in generative AI.
AI Digital Marketing Course Contents
Course Introduction
The first lesson includes the course introduction, the downloads section (where you can optionally download the course offline as a PDF), and the author bio.
Introduction to AI
In this lesson, you’ll get a comprehensive introduction to AI in digital marketing. You’ll learn what generative AI is and which AI tools you can use for marketing.
Prompt Engineering
In this lesson, you’ll delve into the concept of prompt engineering, a crucial skill for maximizing the effectiveness of AI tools. You’ll learn what prompt engineering is and best practices for crafting effective prompts, ensuring you can communicate clearly with AI systems to achieve the best possible results.
AI For Digital Marketing
In this lesson, you’ll learn how to integrate AI into various aspects of digital marketing. You’ll discover how to use AI in SEO, content, social media, PPC, email, eCommerce, and YouTube marketing. Each section includes practical examples.
Prompt Library
In this lesson, you’ll gain access to a valuable prompt library cheat sheet. These prompts will help you generate high-quality content, streamline your marketing efforts, and achieve better results.